And if ads are targeted well enough, they are a good thing. Their stance was that actually ads were good for people, and people LOVED ads. In fact, there were some more interesting comments coming from people with advertising-related backgrounds. To put things in perspective, Netscape was the biggest browser at the time and it seemed like it was nearly omnipotent. "Why do browsers even allow this? Netscape can and perhaps will make certain that ad blockers don't exist". James Howard, the creator of Internet Fast ForwardĪnd it's interesting to read some of the comments now that were given back then. Will it kill the free Internet? How will it change it? There were a lot of comments on whether this will change the industry. It was a $10 program created by James Howard that was able to block ads and cookies, and they even featured it on TV. PrivNet’s Internet Fast Forward was a plug-in for Netscape browser. It was developed by a small company - PrivNet, and it was called Internet Fast Forward. And that's when the very first ad blocker was created. Double Click emerged, Yahoo started to sell ads. In the blink of an eye, the online ad industry was worth billions of dollars. Then in 1994, the first-ever banner was sold. In 1993, GNN, the very first web advertising service, was launched. The very beginning of ad blocking is the 90s, just when the ads appeared. Some of you might think that ad blocking has started with AdBlock and Adblock Plus, as those are some of the most popular names on the market.
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